What does a local Dallas SEO Firm offer clients?

Someone asked the Dallas Google Guru recently: As a local SEO consultant or local Dallas SEO firm, what do you offer your search engine marketing clients around the Dallas – Fort Worth area?

Well, honestly that's a pretty difficult question to answer. The answer, although somewhat simple, is also heavy in small details. A simple summary or description does not really describe the level of complex strategizing needed to achieve results

First and foremost I offer my clients website marketing intelligence. For almost 10 years I worked for a local search advertising company, Verizon Information Services or Verizon Yellow Pages. One of the key concerns I had for the print yellow pages directory business was the lack of measurement. Clients signed for advertising without as much as a clue about the true results from the ads. It was a common practice. Prices always went up with zero justification. 

When the decision came for me to move on, I promised that I would never recommend a client do something without quantitative measurement. This was one of the reasons I decided to offer all Dallas Fort Worth Small Business Owners 

For years I have been promoting a holistic search engine marketing strategy. One that encompasses all the different aspects of both search engine optimization and local search. This is what the industry calls “Local Search Engine Optimization.” National agencies consider local search marketing Google Maps or online directory listings. Many forget the growing amount of competitive efforts in the local space. Although not as challenging as high query national branded terms, local search is beginning to become much more fragmented, thus also increasing the need for “local search marketing intelligence.” This is why I now offer the ability to measure your website advertising and traffic to all Dallas area business owners, just as long as they promise to refer us to friends, family, and fellow Dallas Fort Worth area business owners.

FREE Google Analytics Setup, Reporting, and Management <—— We offer this FOR ABSOLUTELY FREE!

A clients relationship with our firm is very much like having an ad agency in-house. We offer the same type of one on one consulting and training for our clients that big national advertising agencies provide. 

As a boutique local search engine marketing firm here a few of the areas of practice related to holistic search engine optimization and internet marketing:

1. Website Design
2. Market Research Including Competitive Rankings etc.
3. Your Business Product/Service Research
4. Keyword Focus and Use of Local Geography Words
5. On-page Website Content Optimization
6. Link Structure
7. Creating New or Claiming Existing Local Business Listings
8. Directory Submission
9. Optimizing Local Business Directory Listings
10. Building Citations and Links to Enhance Listing Rankings
11. Creating User Generated Content
12. External Link Building
13. Encouraging Customer Testimonials and Reviews
14. Image Search Optimization such as Google Images etc.
15. Video Search (YouTube) Optimization
16. Website Landing Page Conversion Optimization
17. Pay Per Click Campaign Management for Google, Yahoo, & Bing
18. Reputation/Review Management Social Media Set-up Such as Twitter, Facebook etc
19. Ghost Writing
20. Social Media Commentary
21. Content Network Campaign Management
22. IT Support
23. Email Marketing
24. Call Metrics / Call Tracking
25. Media Buying including Radio, Internet, and Print
26. Yellow Pages Ad Design and Layout Strategies
27. Content Writing Strategies
28. Content Writing
29. Blogging
30. Jingles and Voice Mail Greetings
31. PPC Campaign Builds
32. Small Business Video Production
33. Staying Up to Date with Changes in Local Search
34. Etc....

If you would like to know more about why Local Search Engine Marketing in Dallas for area businesses, (as I always tell folks, it's a service and not so much a focus on “products” other than Google and Yahoo search engines), just make a call to 214-267-9553 for additional details and the retainer cost for the service. You can also join me at the next DFWSEM.org Search Engine Marketing meeting on May 19th at the Renaissance Hotel in Richardson. The topic will be “Local Search.”